chloma x STYLY HMD collection allows you to experience shopping while wearing Microsoft HoloLens. With full-size 3D models projected in real space from every angle, you are immersed in the fashion brand’s perspective. chloma marks the release of the next generation of one-stop shopping concepts which allow you to do everything from viewing clothing details, to actually wearing brands in MR space, to purchasing. In addition, shooting in MR space (photo / movie) is also possible and may be done in four languages ​​(English, Japanese, Chinese, Russian). * This application requires an HMD (head mounted display) compatible with Windows Mixed Reality or Microsoft HoloLens. ■ What's is chloma? Bridging the relationship between technology and people, character and identity, the Internet and society, chloma has been developed to meet new consumer needs. It is an an environment through which modern consumers may break the boundaries between the world in the monitor and the real world. Atsuya Suzuki and Sakuma established in 2011 Fashion label by Reiko. I think that there is a substance of modern people between the real and virtual worlds, expressing fantasy and practical attire. REWORD:“We believe that modern people wish to connect the real and virtual worlds; expressing both practical attire and individual fantasy. chloma Official Site: http: //www.chloma.com/ chloma x STYLY HMD collection HP: http: // chloma-hmd-collection.com/ ■ What's is STYLY? STYLY is a creative platform that can make use of VR space and create new experiences and means of expression. By utilizing STYLY, we are able to build myriad virtual environments, such as conceptual shop spaces, installations, galleries, or anything else in the creators' imagination. Through these spaces, we are free to share experiences which we would not be achieve constrained by the limitations of the normal online environment. STYLY Official Site: http: // styly.cc